Is fitness now on the menu for top London restaurant group?

Driven by health-conscious millennials, the wellness industry has risen by 10.6% over the last two years, making wellness one of the world’s largest, fastest growing, and most resilient markets, now worth $3.72 trillion.

This growth isn’t just down to gyms, organic food and activewear though; latest trends indicate that wellness is set to be a permanent feature in industries previously never associated with health such as hospitality, beauty, and even luxury restaurants Millennials desire experiences and a balanced lifestyle combining both health and hedonism, with 78% spending more on experiences than products. As a result, there is a huge trend for businesses from hotels to restaurants and nightlife starting to enter the previously unknown wellness industry by offering an experience centered around health, attracting millennial customers with unique experiences that make gym training look “so last year.”

The collaboration with Aster Restaurant, Victoria (part of the leading D&D restaurant group responsible for top restaurants across the world including BlueBird, Chelsea, the Michelin-starred Angler, and Guastavinos in NY) to provide a unique wellness experience that connects London’s top personal trainers, wellness influencers, and the Nordic inspired top restaurant. To create a destination experience for the restaurant’s weekend brunch menu, The Wellness Collective has created a bespoke “pop-up” small group personal training concept to take place in an area of the restaurant followed by their signature 2 course brunch menu for those wanting a healthy start to their weekend that’s a cut above your average gym class.

The Wellness Collective provides a bespoke small group personal training concept for Aster, Victoria, exclusively for up to 5 people per personal trainer to ensure an intimate environment, with exercises adapted and prescribed to suit individual abilities and goals. The programme encompasses a full body workout including aerobic cardiovascular work burning calories, bodyweight resistance to build strength and mobility for a body that functions at it’s optimum and leaves you feeling great. Afterward enjoy Aster’s take on brunch classics such as Eggs Benedict from Executive Chef Helena Puolakka, with the option to add unlimited bubbles if you’re in the mood to celebrate. Gone are the days of average gym workouts. The millennial customer is driving the need for a complete experience they can share with friends that combines wellness with a hint of hedonism in every aspect of their lives.